Back in the 1980s, some smart folks managed to take the gene for luciferase (i.e. the enzyme that makes fireflies glow) and stuff it into plants.

Bioglow’s founder Alexander Krichevsky was in charge of that research, which was anything but commercial. His new company, though, now plans to sell glowing plants to the likes of you and me.

“Wouldn’t you like your beautiful flowers to glow in the dark?” Krichevsky asked the question most of us probably haven’t considered.

Way better than roses.

BioGlow via DVICE.