The medieval town of Bruges has approved plans to install an underground beer pipeline to reduce the number of delivery trucks rumbling through its streets.

Speaking to Belgium‘s Het Nieuwsblad, the brewery’s CEO Xavier Vanneste said: “The beer will take 10 to 15 minutes to reach the bottling plant. By using the pipeline we will keep hundreds of lorries out of the city centre. This is unique in the brewing industry with exception of one German brewery that has installed a similar system”.

Better beer than mayonnaise. No, I still haven’t forgiven the country of Belgium for its appalling habit of slathering mayonnaise on fries.

Via the drinks business.