[Mosquitos] may well be the most universally despised creatures on earth—some ecologists believe we do away with them with no ecological consequences — so anyone can appreciate this innovation from Sri Lanka’s Mawbima newspaper and ad agency Leo Burnett.

For the 2014 World Health Day, the publication printed the world’s first mosquito-repelling newspaper, adding citronella scent to the newspaper’s ink.

The scented newspaper ink is indicated by an intriguing graphic identity—even for those of us outside of its impact zone—featuring mosquitoes being smashed behind each character of the local Sinhalese script.

Via core77.