Artist Peddy Mergui created a series of food packaging, extended from the lines of luxury brands. His exhibition “Wheat is Wheat is Wheat” displays the collection of crafted boxes, containers and cases, each bearing a familiar trademark of a well-known brand.

Nike, Tiffany, Gucci and Apple are logos featured on the packs, which are aesthetically described by visual elements and characteristics appropriate to each label.

Artist Peddy Mergui via Ignant.