Swedish photographer Jens Lennartsson has created a “GI Jens” camera-toting action figure of himself.

Lennartsson reasoned that many art directors received at least 100 portfolios a day, and thought that he would be better off making an “epic impression” with this action figure.

These “GI Jens” come in a box, which tout his abilities and assets, ranging from having “a really good camera” to being “loved by nine out of 10 art directors”.

Via Taxi.