MakieLab, a Shoreditch, London-based toy manufacturing company, is now offering customizable 3D printed dolls with movable joints. Customers choose the dolls’ hair, features, hands, feet, hair and clothing.

The dolls aren’t just physical–they exist in the virtual world, too. Doll owners can play games with the virtual versions of the dolls. Based on the accessories the dolls “win” in the virtual game, or the physical changes they undergo, owners can have their dolls physically updated overnight using 3D printing technology at the MakieLabs in London.

Images via 3ders, Rev Dan Catt, Wired and Cory Doctorow.

Via MakieLab.