A year has passed since Cadbury smoothed the corners off its Dairy Milk bars, shaving 4g off each serving and zero pence off the price. But it seems that customers are most up in arms about how the new bars taste.

Cadbury spokesman Tony Bilsborough to defend the innovation: “We have been very clear and consistent that we have not changed the recipe of the much-loved Cadbury Dairy Milk.”

[P]eople will match the sweeter taste of milk chocolate with rounder shapes, while matching the more bitter taste of dark chocolate with shapes that are more angular. “The generalisation that has now been documented across a range of food and beverage products,” [scientist Charles Spence] continues, “is that sweet is round while bitter is angular.”

Image via chocablog.

Via Word of Mouth Blog.